Business Link Pacific Podcast
Business Link Pacific connects growing businesses in the Pacific Islands region with quality business advice. Hosted by Barbara Wilkinson, Consultant for Business Link Pacific, this podcast showcases experienced professionals from our growing network of advisors. Each guest shares invaluable insight, expertise and advice, offering a unique view on doing business in the Pacific.
Business Link Pacific Podcast
Series 5, Episode 1: How to diversify products and remain innovative in a crisis
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Business Link Pacific
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Season 5
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Episode 1
Air Rarotonga was severely impacted when the Covid-19 crisis began in March 2020 with flights grounded and tourism at a standstill. With a goal to keep staff on the books (at reduced hours) and the business afloat, Anand Raj, CFO for Air Rarotonga began the process of diversifying the business through an innovative business strategy.
In this podcast, we talk to Anand about Air Rarotonga's journey over the past year and why it is important to diversify product offerings in order to maintain a strong business model.
How has the Covid-19 crisis impacted Air Rarotonga and what has the business done to diversify their products