Series 5, Episode 1: How to diversify products and remain innovative in a crisis

Air Rarotonga was severely impacted when the Covid-19 crisis began in March 2020 with flights grounded and tourism at a standstill. With a goal to keep staff on the books (at reduced hours) and the business afloat, Anand Raj, CFO for Air Rarotonga began the process of diversifying the business through an innovative business strategy.

In this podcast, we talk to Anand about Air Rarotonga's journey over the past year and why it is important to diversify product offerings in order to maintain a strong business model.

Chapters

• 0:02 Introduction to Business Link Pacific
• 2:40 Anand Raj, CFO of Air Rarotonga tells us about his role
• 4:06 How has the Covid-19 crisis impacted Air Rarotonga and what has the business done to diversify their products
• 11:30 Air Rarotonga's strategy around new revenue streams
• 14:20 How Ananad is helping SMES in the Cook Islands as a BLP Business Advisor
• 19:23 How can SMEs in the Pacific Islands plan for innovation
• 22:27 When is it deemed necessary to diversify one's business?