How to manage communications in a crisis!

Maria Ronna Luna Pastorizo-Sekiguchi, Founder/Creative Director of The Greenhouse Studio talks to BLP about managing communications during a crisis.

Specifically, we find out what the Greenhouse Studio did to respond to the global pandemic and how SMEs in the Pacific can use creative marketing, branding and continuity planning to successfully navigate the ongoing COVID-19 crisis.

Credits:

Hosted by: Barbara Wilkinson

Interview guest: Maria Ronna Luna Pastorizo-Sekiguchi, Founder/Creative Director of The Greenhouse 

Recorded, mixed & edited by The Sudio

Music credit: Alex Khaskin via SoundVault

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Chapters

• 0:54 Who is Maria Ronna Luna Pastorizo-Sekiguchi
• 2:02 The Greenhouse Studio - what does the firm do?
• 5:08 How did The Greenhouse Studio respond to the COVID-19 crisis?
• 8:11 What is the key role of crisis communications and why is important?
• 10:40 How SMEs in the Pacific Islands can use creative marketing, branding and communications to successfully navigate the COVID-19 crisis and adapt to a ‘new normal’.
• 14:30 Partnership with BLP and current projects
• 19:05 Is there a set format for a crisis communications plan?
• 25:00 How to get in contact with The Greenhouse Studio